This is Sarah. Since it is the holiday season, I thought it would be appropriate to do a post on consumerism. Yesterday, I went to the mall to do some last minute holiday shopping. From the chaos and utter craziness I experienced, one would never know that we are in a financial crisis. Retailers are luring customers in with sales. Last year, I would not hesitate to buy an item at full price. This year, I bought all of my presents on sale. One of my favorite stores, Madewell, had a sale where all the already discounted items were an additional 30 percent off. I took full advantage. It is safe to say that the recession is a consumer's dream. People are now more inclined to buy due to bigger and better sales. Throughout my trip to Roosevelt Field Mall, people were in hysterics. I witnessed a woman in Bloomingdales fight with another woman over a last pair of shoes. The fight escalated to these women talking about each other's mothers. Long Islanders a pretty classy.
Ritzer's predictions were correct. Shopping is the new enchantment.
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